C41
LOMO Negative 400
Lomography Color Negative 400 is a versatile ISO 400 C-41 color negative film with vivid, saturated colors, believed to be a Kodak Alaris-manufactured emulsion, available in 35mm and 120 formats.
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toy-novelty
The Diana F+ (2007) is Lomography's reissue of the classic 1960s Diana camera — a 120 medium-format box camera with a plastic lens, soft focus, hard vignetting, and abundant light leaks. The "+" adds **interchangeable lenses** (an unusual feature for any toy camera): the standard 75mm f/11 plastic kit lens swaps for wider 38/4.5, 55/4.5, 110/8 telephoto, fisheye 20/8, splitzer, and the Diana+ Instant Back (which makes it shoot Instax Mini film instead of 120). 6×6, 6×4.5, and 6×9 frame masks plus pinhole mode.
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C41
Lomography Color Negative 400 is a versatile ISO 400 C-41 color negative film with vivid, saturated colors, believed to be a Kodak Alaris-manufactured emulsion, available in 35mm and 120 formats.
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Lomography Color Negative 800 is a high-speed ISO 800 C-41 color negative film widely suspected to be a Kodak-manufactured emulsion, delivering vibrant colors and adequate grain for challenging lighting conditions.
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About this camera
The plastic 120 medium-format toy with interchangeable lenses. Lomography's revival of the original 1960s Diana.
| Field | Value |
|---|
| Format | 120 (12×6×6, 16×6×4.5, or 8×6×9 with masks) |
| Lens | 75mm f/11 plastic; interchangeable Diana+ lenses |
| Years | 2007–present |
| Shutter | ~1/100s + B + Pinhole, leaf-spring plastic |
| Aperture | f/8 / f/11 / f/16 (plus Pinhole f/150) |
| Modes | Manual exposure |
| Focus | Zone, 3 positions |
| Weight | 280 g |
| Battery | None |
The original Diana was a Hong Kong-produced cheap-plastic 120 camera, marketed as a giveaway for promotional companies in the 1960s. Production ended around 1976. Fine-art photographers (Nancy Rexroth, Dianoe Mark, Gay Block) discovered the original Diana's distinctive look in the 70s; Diana cameras became collectible. Lomography revived the camera as the Diana F+ in 2007, with interchangeable lenses, multiple frame masks, and modern accessories. Production continues 2026.
The Diana F+ is the most flexible toy camera ever produced — the only plastic-lens body with interchangeable optics. Combined with frame masks (6×4.5 / 6×6 / 6×9), pinhole mode, and the Instax back, a single Diana F+ can do many things. The optical signature — soft focus from corner to corner, hard vignette, occasional light leak — is the defining "lomography" aesthetic.
For 2026 buyers, the Diana F+ at $90 new is one of the cheapest entries into 120 medium-format photography. Trade-off: image quality is intentionally rough; the f/11 plastic lens is the point, not a constraint to overcome.
Diana+ interchangeable lens system: 75mm f/11 (kit), 38mm f/4.5 wide, 55mm f/4.5 close-focus, 110mm f/8 telephoto, 20mm f/8 fisheye, Splitzer (multi-exposure mask), Soft Lens 75mm. Diana+ Instant Back (Instax Mini), Diana+ 35mm Back, Diana+ Hot Shoe Adapter, Diana+ Flash with color gels.
Kodak Gold 200 is a daylight-balanced C-41 color negative film with warm color, moderate grain, and a classic consumer-film look.
C41
Kodak Portra 400 is a professional C-41 color negative film known for flexible exposure latitude, natural skin tones, and fine grain.
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Kodak Tri-X 400 is a classic black-and-white film known for strong tonality, visible grain, and documentary character.
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