C41
Kodak Portra 400
Kodak Portra 400 is a professional C-41 color negative film known for flexible exposure latitude, natural skin tones, and fine grain.
View profile →compact-35mm
The Olympus Shoot & Go is a 35mm fixed-focus compact camera introduced around 1988, positioned at the very bottom of Olympus's consumer camera range. Its name is a literal description of the intended user experience: load the film, point at a subject, press the shutter. The camera handles exposure through a programmed electronic system, fires the built-in flash when needed, and advances the film via motor. No decisions are required from the photographer.
Reference
Recommended film stocks for the 35mm format your camera takes.
C41
Kodak Portra 400 is a professional C-41 color negative film known for flexible exposure latitude, natural skin tones, and fine grain.
View profile →C41
Kodak Gold 200 is a daylight-balanced C-41 color negative film with warm color, moderate grain, and a classic consumer-film look.
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Kodak UltraMax 400 is a versatile consumer-grade ISO 400 daylight-balanced color negative film with T-grain emulsion, delivering warm Kodak colors, fine-for-speed grain (PGI 46), and wide exposure latitude. Currently in production and available globally as a single-roll and multi-pack.
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Before you buy used
About this camera
Entry-level 1988 Olympus fixed-focus compact: the name says everything about its intended audience.
| Field | Value |
|---|
| Format | 35mm (24x36mm) |
| Lens | Fixed-focus, ~35mm or 38mm |
| Shutter | Programmed electronic |
| Meter | TTL silicon cell |
| Exposure modes | Program (auto) |
| Viewfinder | Optical direct-view |
| ISO range | DX-coded |
| Battery | 2x AA |
| Flash | Built-in, auto |
| Film advance | Motor (automatic) |
| Film rewind | Motor (automatic at end of roll) |
| Focus | Fixed (hyperfocal or zone) |
| Year | ~1988 |
The Shoot & Go emerged from the mid-to-late 1980s phase of the Japanese camera industry in which the fixed-focus, motor-advance compact had become the baseline consumer product. Every major manufacturer offered one or several cameras in this category: fully automatic, plastic-bodied, integrated flash, DX coding, motor advance and rewind. Competition was primarily on price, styling, and brand name recognition.
Olympus had built strong brand equity in the consumer compact segment through the Trip line (extending back to the original Trip 35 of 1967) and through the early mju cameras. The Shoot & Go appears to represent a naming strategy aimed at consumers less familiar with the Trip lineage: a product name that requires no prior knowledge of camera terminology or Olympus model history to understand its purpose.
The camera sits at the disposable end of the film camera market in terms of intended use, though unlike true single-use cameras it is reloadable. It was sold through mass-market retail channels - department stores, photo labs, electronics retailers - at a price point accessible to the widest possible consumer base.
The Shoot & Go is not a significant camera by photographic or technical criteria. It is significant as an artefact of mass consumer photography in the late 1980s: the period when photographic technology had been reduced to a commodity product available to every household, and when the principal remaining barrier to photography was the cost of film and processing rather than the complexity of the equipment.
Cameras like the Shoot & Go document how thoroughly the photographic industry had automated the act of taking a photograph by the end of the 1980s - a trend that the subsequent decade's APS format and early digital cameras would continue until the film camera market was replaced almost entirely. The naming strategy also reflects an awareness by manufacturers that the consumer at this price tier was purchasing convenience and brand reassurance rather than optical or mechanical capability.
For those interested in social photography history, the Shoot & Go belongs to the generation of cameras that populated family photo albums throughout the late 1980s and 1990s. Its results are competent within its limitations: adequate sharpness in good light, mediocre flash performance, limited performance in low contrast or difficult lighting conditions.
C41
Kodak ColorPlus 200 is an affordable, consumer-oriented daylight-balanced color negative film at ISO 200. Known for warm, slightly muted color rendition, fine grain, and wide exposure latitude, it is currently in production and widely available in Asia and select global markets.
View profile →BW
Kodak Tri-X 400 is a classic black-and-white film known for strong tonality, visible grain, and documentary character.
View profile →Olympus Shoot & Go
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